Head of Product

We are looking for an experienced and passionate product manager to help us deliver on our vision: empowering hundreds of millions of people all over the world to dramatically improve their health.

Are you someone who wants to make the world a better place, who is not content to work for yet another company the world doesn't need? 

Our mission

Diet Doctor is a health company that aims to empower people everywhere to dramatically improve their health. We focus on lifestyle interventions, not medication or surgery.

What are the important components of a healthy lifestyle for issues like obesity or type 2 diabetes? And how can people implement this lifestyle in a sustainable way? Currently, no major health organization in the world has an effective answer. We aim to change that.

We will do four things to make significant progress towards our purpose:

  1. Create the best Swedish low-carb resource online (done - up to 10 team members)
  2. Create the best global low-carb resource online (almost done - up to 100 team members)
  3. Create the best healthy weight-loss resource online (the next challenge - up to 1,000 team members)
  4. Create the best healthy lifestyle resource online (up to 10,000 team members and beyond)


  • We've been profitable for years, are self-funded and have no VC investment. Instead we’re owned by the 50+ people who work here. 
  • We're the largest keto and low-carb site in the world.
  • We’re fully funded by our members, so we don't need to show any ads or sell any products.
  • We attract about 9 million monthly visits, have 80,000+ paying members, and 50+ employees (20+ different nationalities).
  • We're the top ranked nutrition website in the world on Trustpilot, and have strong Glassdoor ratings.

Our culture

At Diet Doctor, we aim for everything we do to be based on four values: trustworthiness, simplicity, inspiration, and goodness. We want to do whatever we can to make the world a better place while we’re here. Empowering people everywhere to dramatically improve their health is our way of doing that. 

We believe that building a team full of top performers (people who live our values and get great things done fast) will significantly increase our ability to make fast progress towards our purpose. 

That’s why we're passionate about building a world-class team. Few things in life are as exciting and rewarding as working towards meaningful change together with other like-minded people. 

The challenge

We have the best content in the world in the keto & low-carb niche. While our users love the guides, recipes, meal plans, videos, and success stories we provide, many need more to succeed. 

The challenge for you as a product manager and us as a company is to help us: 

  • Take our content to the next level - beyond anything that has ever been done before - through smart product thinking. For example, if someone searches online for the keto diet or anything related to that, how can we create a product that would answer the user's search intention in innovative ways that are leaps and bounds more useful than the traditional way of doing this?
  • Truly become a health-tech company that combines content with smart technology to makes it less hard to eat low carb over the long term. We have a number of plans for how to do this and you will be part of shaping these. For example, we want to personalize people's eating experience, create a meal-delivery service, track people's progress and tailor our advice accordingly, create a coaching platform and a social community, enable healthcare professionals and gyms to use our meal plans with their customers, etc.

What you'll do

  • Define the principles for how Diet Doctor should create products, build the product team and processes, and manage products.
  • Work closely with the team to figure out what products we should create and then drive the work to create products that will delight customers - on the website, iOS and Android apps.
  • Engage with customers through a variety of channels, to understand their needs and serve as their advocate.
  • Work closely with engineering, content, UX, and design to create detailed and high-quality product specifications. 
  • Manage prioritization and trade-offs between customer experience, performance, and operational load.
  • Research and evaluate multiple competing APIs and providers and test and ascertain which APIs and integrations are most appropriate for the evolution of our apps and platform.
  • Drive the work needed to take products to market.
  • Run smart product launches.

What's in it for you?

  • Meaningful work: The opportunity to create digital products that could dramatically improve the health of a billion people.
  • Meaningful relationships: Be part of a massively driven, ambitious, and inspiring culture filled with people who want to do good in the world. We try to optimize happiness by tracking employee satisfaction, using a minimalist workflow process (Kanban), minimizing meetings, and allowing for long uninterrupted blocks of work.
  • Rapid growth: People at Diet Doctor love to grow. We'll give you lots of responsibility but also the support you need to do great things and learn fast. We urge you to keep growing and the company will happily pay for courses or conferences you want to attend within reason. 
  • Great compensation: We offer a competitive salary, overtime pay, and owning a meaningful part of the company through our employee stock offering (you have never heard of a better shares program).

Who you are

  • Minimum of 5 years of product-management experience with internet businesses and subscription-based services (websites and iOS/Android apps).
  • You have been a key part in building very impressive and successful digital products in the past. You have strong product experience from impressive startups and fast-growing companies.
  • You are very driven and ambitious. You want to empower a billion people and are crazy enough to think you can.
  • You love building products that are truly great. You care about building simple and beautiful user experiences and creating stunning digital products users love.
  • Previous software development experience (as a developer or a tester) is a big plus.
  • Proficiency with APIs and services and able to test and ascertain if APIs are fit for purpose
  • Strong track record of understanding user needs.
  • Demonstrated ability to formulate data-driven decisions that lead to results. Experience using data and metrics to back up assumptions and assertions of business value.
  • You understand technology and how to work with engineers and designers to build great products.
  • Flexible and use to work in a fast-paced environment with shifting priorities.

Apply now

Applications will be continuously reviewed. 

This is a full-time position, working primarily from our beautiful and airy headquarters in Stockholm, at Vasagatan 40, just opposite the Central Station. (Please note: due to COVID, most of us currently work from home. If you have antibodies and feel comfortable, please work from the office. Some of us do.)

Do you currently live somewhere else but speak excellent English? For exceptional candidates, we'll help with your move and sponsor your visa.

Timing not perfect? Please reach out anyway – we’ll wait for the right person.

Or, know someone who would be a perfect fit? Let them know!

Some of your colleagues

Diet Doctor HQ

Vasagatan 40
111 20 Stockholm Directions View page

What we do

We empower people with insights, technology and delicious food. Doing what we do requires a wide range of talents and skills in our team. From engineering amazing tools, to writing evidence-based guides or inspiring stories, to shooting beautiful videos, to creating fantastic recipes and more.

  • Technology

    We build tools and apps that make it simpler for people to start and sustain a healthy low-carb lifestyle. Our engineering team has massive challenges ahead, and it’s growing rapidly.

  • Food

    We create amazing low-carb recipes, meal plans and cooking videos. Our site offers more than 1000 free recipes, empowering people to eat delicious food while improving their health.

  • Insights

    We write guides and inspiring stories, that make low carb simple. For popular low-carb searches we’re often the first result on Google, a responsibility we take very seriously. We keep working hard to make sure our advice is effective, inspiring and solidly evidence-based.

  • Video

    We create low-carb related video courses, cooking shows, short documentaries, interview videos, high-quality presentations and more.​

Our rocketship

At Diet Doctor, you have the opportunity to join a rapidly growing startup that is already very profitable and successful.  

During the last five years, our company has on average more than doubled in size every year, with zero venture capital, while staying profitable. This makes our company unique. DietDoctor.com is now visited by half a million people per day, and we have more than 75,000 paying members, who rate us very highly.

But this is still just the early beginning, most of our challenges are still ahead of us. LEARN MORE

Already working at Diet Doctor ?

Let’s recruit together and find your next colleague.

  • Adele Hite
  • Alejandro González
  • Amanda Åkesson
  • Andrey Tochilin
  • Anna Eriksson
  • Anna Hecht
  • Anna Olsson
  • Anne Mullens
  • Ann Fernholm, PhD
  • Annika Rane

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